Rashmi Machado is an expert in the digital and ecommerce landscape, with a diverse background that spans strategy consulting and operational leadership. At Philips she helms a digital innovation lab responsible for launching multiple global e-commerce initiatives in the healthcare sector. Her advisory experience, cultivated over nearly a decade, complements her hands-on expertise in digital innovation. Rashmi earned her MBA from INSEAD and is currently based in Amsterdam where she’s right at the heart of where tech meets business.