Lívia Mateus
Global User Experience & Optimization Manager,
Affinity Petcare
A digital leader with over 12 years of experience in e-commerce, FMCG, and Direct to Consumer, has a global background, having worked for more than 40 different markets. Areas of focus include digital products, commercial performance, CRO, and personalization.
Sessions
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16-Oct-2024ECOMMERCE STRATEGIES THEATRECRO: an empathy-driven framework for a frictionless customer experience