Cloud & AI Infrastructure
Data Centre World
Cyber Security World
Big Data & AI World
Technology for Marketing
Karla Hernández Zaldivar
Global Social Media Insights Manager,
Booking.com
Born in Mexico, Karla has 13+ years of experience in varied PR, Social Media, Communications and Marketing positions. She holds a Master's degree in Communication Science with a major in Entertainment Communications from the University of Amsterdam. She started her career at Nissan, managing product PR for Nissan and Infiniti (RedBull Racing) for Mexico and LATAM. In 2013 she joined BBVA to lead Global Marketing Communications for Tech & Engineering.
She moved to the Netherlands in 2017, joining Heineken's Internal Communications team, eventually shifting to Marketing & Events. In 2020, she joined a tech startup, leading B2B Marketing Communications. In 2021 she joined Philips as Content & Channels Manager and in 2022 she joined Booking.com, as Global Social Media Insights Manager.
Sessions
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17-Oct-2024TFM KEYNOTE THEATREInfluencer tech: An evolving industry and how to succeed
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