Iñigo is a professional with +10yr international experience across different functional areas in FMCG companies like Diageo or Unilever. His career began in Finance, but soon switched to go-to-market roles: sales and trade marketing specially. E-Comm has accompanied him during almost his whole career (even in Finance) and his track record includes having launched a Direct-to-Consumer platform from scratch and establishing the foundations of the E-Commerce channel across Italy and Greece. Since July 2020, he is leading E-Commerce for Diageo in their Southern Europe region.