Mobile is a major player in the digital experience today, but the approach to building the right mobile app experience is not always obvious. In this session, Ant Wright and Carlos Planter will discuss the rapid adoption of mobile and what it means for investments in the channel for 2024.  Sharing lessons learned from digital brands that have transformed their experience, you'll learn how prioritizing user-centric designs and personalization can not only enhance usability but also drive loyalty and user retention.