E-SHOW BARCELONA
Technology for Marketing
Big Data & AI World
Zsofia Polai
Digital Marketing Technology Leader,
PepsiCo
Zsofia is a MarTech enthusiast, interested in how to harness the power of data to elevate consumer experiences. She is constantly exploring cutting-edge, innovative solutions that empower marketing teams to thrive. With over 15 years of experience, Zsofia has played a pivotal role in driving digital transformation initiatives for prominent FMCGs like PepsiCo and Diageo. Her expertise lies in driving large-scale programs to success, demonstrating a deep understanding of the dynamic intersection between technology and marketing.
Sessions
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14-May-2024TFM KeynotePepsiCo’s MarTech strategy across brands and borders
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