Speakers 2024

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Rui Francisco

Rui Francisco

Director of eCommerce, SouthWest Europe and Central Europe, PepsiCo
Rui Francisco is an experienced executive in Consumer Goods. His tenure with PepsiCo has had a strong focus on Strategy and e-Commerce, including experience in both the USA and Europe. He holds a business degree from Nova SBE and an MBA from Columbia University. Rui is currently the Director of eCommerce for SouthWest Europe and Central Europe, and he loves that in his role him and his team bring the iconic brands that PepsiCo has to the online world. Nothing better than joining the joy of beloved brands like Pepsi and Lay’s with the convenience of eCommerce. Also passionate about Education, Rui teaches a module of eCommerce in Nova SBE’s Executive Education program.
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