Peter is leadership by driving digital transformation to a data-driven marketing organization with an interdisciplinary and multicultural digital marketing and e-commerce team. He is responsible for Content Marketing, Websites and SEO while supporting Social Media Marketing and Marketing Communications. He relaunched over 100 websites and increased traffic by 159% in 2020 and 57% in 2021 and is additionally responsible for recalibrating the digital strategy for the years ahead. Peter was a Global Search Awards Finalist in 2020, nominated in "Best Use of Search (SEO) - B2C" and "Best Use of Search (SEO) - FMCG".