Laia is passionate about technology and how it can be used to provide a better experience for customers, both online and offline. With over a decade of professional experience she has honed her expertise across various industries including automotive, IT consulting and FMCG, in companies like Jaguar Land Rover, Deloitte or PepsiCo. Her strength lies in leading the implementation of global platforms at the local level, ensuring seamless execution and alignment with between global strategies and local objectives.