Programa de conferencias 2024

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PepsiCo’s MarTech strategy across brands and borders

14 May 2024
TFM Keynote

Exploring the intersection of technology, data, and brand strategy, this presentation delves into PepsiCo's digital transformation empowering the creation of iconic brands. We will also address the challenges in defining the right MarTech strategy at a corporation with considerable scale and how to balance global vision with local relevance. We will spotlight the global rollout of our Consumer Data Platform and key insights learned along the way.

 

Speakers
Zsofia Polai, Digital Marketing Technology Leader - PepsiCo
Laia Fors, Technical Data Product Manager – Global CDP - PepsiCo
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